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People who pay attention to smart tags know that the power of NFC technology applied to tags lies in its fast, seamless and secure features. Just touch the NFC tag lightly to achieve the connection and interaction between the smartphone and the physical medium. Therefore, it can be integrated into new business applications, such as interactive advertising, member activation, points rewards, and information sharing on packaging and products, which can provide consumers with a new consumption experience. Merchants can also use it to collect data on each interaction of consumers and gain insights into consumer behavior.
So, in addition to its current applications in the retail payment field and public transportation field, in what other ways can NFC smart tags be creatively applied to interactions with consumers, thereby opening up a new business model? The following are 8 innovative cases achieved using NFC smart tags. See if they can open your mind?
1.Connectivity while driving – Mini’s NFC car key
The BMW Car Hotspot LTE device is an NFC technology accessory that allows consumers to quickly access the Internet while driving. It can allow up to eight smartphones to connect to the vehicle's WIFI signal transmitter at the same time, as long as they touch the NFC-enabled phone on the LTE tag on the hotspot to perform functional operations. BMW's Mini F56 car key cover uses NFC technology, and users can immediately activate and pair Bluetooth through NFC-enabled smartphones.
2.Internet-enabled beer machine
Currently, Guinness has launched a mobile brand engagement program using NFC. In the UK and Ireland, NXP's NFC tags have been attached to thousands of Guinness beer machines. Consumers can download the mobile APP on their smartphones and touch the famous Guinness harp logo to have a chance to win a free 500 ml beer.
3.NFC beer coaster
The application of NFC technology in bars is not limited to beer machines on the bar. Carlsberg has developed a unique "NFC beer coaster" that customers in Denmark can use to download the mobile application Crowdit (a mobile app that helps you find various bars) and receive promotional information from related places. Don't underestimate a small NFC coaster, it can greatly help bars increase customer traffic and sales.
4.NFC Men's Shirt
Four Levent's men's shirts are equipped with NFC tags on both cuffs. Consumers can set the content in the tag, such as the address of the client company they are going to visit today, the web pages they frequently visit, etc. Just touch the phone lightly on the shirt's NFC tag and everything will be done.
5.NFC Print Advertising
One of the most powerful applications of NFC technology is to connect physical devices to the digital world - turning any physical media and objects into a dynamic brand and content experience carrier for users. One example is the cooperation between BMW and Der Spiegel to create Germany's first mass-produced NFC print advertisement. Readers can simply place their NFC-enabled smartphone on the printed advertisement with the NFC tag to launch the latest BMW iApp on their phone. Afterwards, they can explore BMW's interactive information and services on the APP.
6.NFC electronic skin
The "digital tattoo" developed by VivaLnk is actually an electronic skin with an embedded NFC tag. This thin sticker worn on the wrist can communicate seamlessly with a smartphone. It helps users unlock their phones through electronic authentication, making the whole process faster, simpler and safer.
7.NFC Shelves
Kraft Foods will support NFC tags for use in U.S. supermarkets. Shoppers can retrieve useful content, including special offers, instructional videos or recipes, and share them with others every time they touch a shelf tag. In addition, customers will be invited to download Kraft's iFood Assistant app to browse more recipes at home, generate shopping lists, and find the nearest store.
8.NFC Tracking
Aki Choklat's designer bags are equipped with NFC tags that can be used in conjunction with an app and cloud-based authentication service. With just a touch, customers can authenticate their handbags, which will show when and where the bag was made. The app can also be used to create a travel log, so that the bag can be tracked even if it is stolen.